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They're responsible for the users, we're responsible for keeping users on the platform, monetising users on the platform, making the users happy." One issue with partnering with other dating apps is that Badoo often ends up competing with itself.

"If a new one opens around the corner, it doesn't mean that you're going to stop going to the one you have always loved." Badoo also regularly invests in the companies it does partnerships with.

Badoo was launched in 2006, and it raised million (£23.9 million) from Russian venture capital firm FINAM Technology Fund in 2008.

The app has an industry-standard swiping mode, where you swipe right on people you like.

Andreev was visibly nervous to be interviewed and let out a relieved sigh when we turned off our dictaphone.

Smaller apps use Badoo's technology in exchange for a revenue share deal.

If you use a dating app such as Blendr, Huggle, or Chappy, you're actually swiping using Badoo's technology.

Facebook CEO Mark Zuckerberg wears grey T-shirts, for example, and Telegram CEO Pavel Durov sticks to a wardrobe that's entirely black.

Facebook CEO Mark Zuckerberg wears grey T-shirts, for example, and Telegram CEO Pavel Durov sticks to a wardrobe that's entirely black."The new Badoo that you can see today is just a skeleton for a whole load of amazing, game-changing features that are coming live very soon," Andreev said.

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